Why Outdoor Advertising?

Branding

Branding

You can't look past Outdoor for branding power that can be taken from the street right through to retail points-of-purchase. It has been demonstrated that using a brand icon in an outdoor advertisement makes it 40% more memorable than not using a brand icon, and no other medium can turn a product or service into a brand as cost-effectively as Outdoor.

Targets Audience

Outdoor advertising allows you to target your audience in a specific town, city, or population based on where your market is. This efficient way of advertising can allow you to target particular demographics, ages, income, and ethnic groups. Here at Simaara, we will design a personal outdoor advertising plan that targets your specific audience.
Targets Audience

Audience Reach

On top of the benefit of targeting your audience, outdoor advertising can also reach your audience in ways that TV, radio, or the newspaper can’t. Unlike these other platforms of media, outdoor advertising cannot be turned off or pushed away. Outdoor advertising is constantly there, which in turn extends the life and length of your advertisement. Simaara understands this, so we recognize that an outdoor advertisement has to be creative and eye-catching. Let Simaara create a memorable outdoor ad in order to reach your audience at a larger scale.
Audience Reach

Point of Purchase

Outdoor advertising provides the final push before a point of purchase. When a customer is near a point of purchase, outdoor advertising generates widespread awareness. We will tailor your outdoor advertising in order to make it stick with customers and drive that final purchase home. At Simaara, we know and understand customers. Let us take your outdoor advertising to the next level.

Make an impact

Dominant visibility, larger-than-life images and strong branding that stands out from the environment - Outdoor's impact is largely determined by the creative (link to creating great outdoor. The outdoor medium achieves great cut-through because it's not competing with a plethora of other advertisements, as is the case with other media environments.